Radio: Introduction to radio

BBC Sounds


Read this Guardian feature on the launch of BBC Sounds and answer the following questions:

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
It has half the national market with dozens of stations reaching more than 34 million people a week.

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?
Only 3% of under-35's use the catch up app

3) What is BBC Sounds?
It is an app/website in which people can listen to radio, podcasts and music in.

4) How do audiences listen to radio content in the digital age?
Using you tube, internet or listening to podcasts.

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
Younger audiences need them to

6) Why does the BBC need to stay relevant?
BBC provides services such as the news, it is also funded by people paying their TV license so in a way it has to stay relevant as people are technically paying for it.

Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?
Podcasts, music and sports will play on the app.

8) How does it link to BBC Radio?
BBC radio is more based on one type of content at a time, however news sound you can listen to any one at any time.

9) What are the criticisms of the BBC Sounds app?
There isn't enough content
The search isn't sensitive
It is hard to access

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

End of days - Talks to the victims of cult members

Beyond Today - Talks about an Instagram user who was killed because they were being too provocative.

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