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Showing posts from May, 2023

Music Video: Postcolonial theory

 Postcolonial theory: blog tasks Wider reading on race and Old Town Road Read  this W Magazine deep dive on the Yeehaw agenda  and answer the following questions:  1) What are the visual cues the article lists as linked to the western genre?  Cowboy Hats, cow prints and fringed suede jackets. 2) How did the Yeehaw agenda come about?  In September 2018  3) Why has it been suggested that the black cowboy has been 'erased from American culture'?  Despite 25% of cowboys being black, many had not noticed that people had become those 25% as they were former slaves and later became the cowboys we now know. 4) How has the black cowboy aesthetic been reflected by the fashion industry? It is being recognised more and coming back more into fashion. 5) Read the section on Lil Nas X and Old Town Road. What does it suggest about race and the country music community? They said that it does not embrace enough elements of today's country music despite it containing all of the key elements o

Music Video: Old Town Road CSP

  Background and historical contexts Read  this Vox feature and podcast transcript on Lil Nas X and Old Town Road . Make sure you read the whole thing - including the podcast transcript - then answer the following questions:  1) What is the big debate regarding Old Town Road and genre? The debate was, if the song was considered country or not. 2) What do you learn about the background of Lil Nas X and Old Town Road from the podcast transcript? He started out on sound cloud as a small music producer, after that he went out and bought the musci sample for Old Town road and then released it on Tik Tok, at the time people heavily used Tik tok and his song gained attention, as a result lots of people started using it and then he decided to make the full song. 3) What is the Yeehaw agenda? It was what criterias must be met in order for it to pass to become a western cowboy genre 4) How did the story become a debate about race in America? Because the "Yee Haw Agenda" had made it so

Music Video: Introduction

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  Music Video introduction blog task This week's work requires  Media  Factsheet #69: Music Video . You'll need to log in to Google using your Greenford Google account to access this.  Read the factsheet and answer the following 10 questions: 1) What is the purpose of a music video? The purpose is to sell a product. 2) How has the digital age changed the production and distribution of music videos? Audiences can now access them everywhere at anytime due them being on all devices that can connect to an internet connection. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? The three main companies are: Sony Music Entertainment, Universal Music Group and Abu Dhabi Media 4) What are the key conventions of a music video? -Movement -Narrative -Band/Artist - Lip-syncing -Intertextuality 5) How can narrative be used in music video? Give an example of a music video that uses a narrative. Narrative can be used to show the story/meaning behind a musi

TV: Industry contexts

Read this  Independent feature on foreign-language dramas . If the website is blocked or forcing you to register  you can access the text of the article here . It features an in-depth interview with Walter Iuzzolino who curates Channel 4's Walter Presents programming. Answer the questions below: 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? It highlights how it is simply not a trend but has become fully mainstream in todays media. 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? He talks about how foreign languages and the voices are one of the appeals and seeing the costumes and is also one of things that is pleasant to see. 3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. What does it suggest? He says that in order to read subtitles you need to actually look at the screen in which they will also watch the show at the same tim