Radio: Introduction to radio
BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? It has half the national market with dozens of stations reaching more than 34 million people a week. 2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app? Only 3% of under-35's use the catch up app 3) What is BBC Sounds? It is an app/website in which people can listen to radio, podcasts and music in. 4) How do audiences listen to radio content in the digital age? Using you tube, internet or listening to podcasts. 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences? Younger audiences need them to 6) Why does the BBC need to stay relevant? BBC provides services such as the news, it is also funded by people paying their TV license so in a way it has to stay relevant as people are technically paying for